Xiaomi claims to have sold over 12 million devices during the festive sales between September 28 and October 29. It translates to a 40% growth over the last years festive sales.
"The festive season has always been the biggest shopping season for Xiaomi and we work hard celebrate it with our Mi Fans," Raghu Reddy, Head of Categories and Online sales, said in a statement on Wednesday.
During the period, the company sold over 8.5 million smartphones, with Redmi Note 7 series being the best selling series. The company also sold over 600,000 Mi TVs during the period.
"Our festive sales have soared beyond expectations where we have sold an industry leading 12 million plus devices across our platforms," he said.
Last year, the company sold over 8.5 million devices.
Earlier, Xiaomi announced to have sold over 5.3 million Xiaomi devices in the first few days of festive sales.